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| Extended Validation SSL Certificates give high-security Web browsers information to clearly identify a Web site's organizational identity. For example, if you use Microsoft® Internet Explorer 7 to go to a Web site secured with an SSL Certificate that meets the Extended Validation Standard, IE7 will cause the URL address bar to turn green. A display next to the green bar will toggle between the organization name listed in the certificate and the Certificate Authority. Firefox 3 also supports Extended Validation SSL. Other browsers are expected to offer Extended Validation visibility in upcoming releases. Older browsers will display Extended Validation SSL Certificates with the same security symbols as existing SSL Certificates. |
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Web browsers that were developed to recognize EV SSL Certificates are considered high-security browsers. They are designed to trigger unique visual cues to indicate the presence of an EV SSL Certificate. For instance, Internet Explorer 7 shows a green address bar and displays the name of the organization listed in the certificate as well as the certificate's security vendor. These displays make it easier for Web site visitors to quickly establish trust with the Web sites they visit. As of March of 2009, 70% of browsers in use worldwide were high-security and EV-enabled including Microsoft® Internet Explorer 7 and 8, Firefox 3, Opera 9.5, Safari 3.2, Google Chrome and Flock 2.0.
In 2006, a group of leading SSL Certificate Authorities (CAs) and browser vendors approved standard practices for certificate validation and display called the Extended Validation Standard. To issue an SSL Certificate that complies with the standard, a CA must adopt the extended certificate validation practice and pass a Webtrust audit. The validation process requires the CA to authenticate the certificate applicant’s domain ownership and organizational identity, as well as the individual approver’s employment with the applicant, and authority to obtain the Extended Validation SSL Certificate.
As people use the Web for commerce, business, and social activities, they share personal and confidential information. High profile incidents of fraud and phishing scams have made Internet users very concerned about identity theft. Before they enter sensitive data, they want proof that the Web site can be trusted and their information will be encrypted. Without it, they may abandon their shopping cart or other transaction and do business elsewhere. High security browsers and Extended Validation SSL Certificates provide third-party verification with a visual display that gives consumers confidence and builds trust in online business.
An Extended Validation SSL Certificate helps your visitors complete secure transactions with confidence and puts your organization in a leadership position. If your site has the “green bar” and your competitor’s site does not, you appear to be more trustworthy. That’s a competitive advantage in the world of e-commerce. For businesses with a high profile brand, using Extended Validation SSL is the most effective defense against phishing scams. When customers see the green bar and the name of your security vendor, they can interact with you online, with confidence. |
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